中國空調(diào)市場“第二集團(tuán)”的明爭暗斗正在悄然進(jìn)行。
根據(jù)權(quán)威機(jī)構(gòu)奧維咨詢（AVC）的最新數(shù)據(jù)顯示，在今年前十個(gè)月的中國內(nèi)外資空調(diào)市場占比中，國產(chǎn)品牌的市場占有率達(dá)到了88.82%，對(duì)外資品牌形成壓倒性優(yōu)勢，其中二線品牌中奧克斯空調(diào)在2010年1~10月份全國空調(diào)整體市場占有率達(dá)到5.3%，排名上升到第四位。
家電專家劉步塵在接受 《每日經(jīng)濟(jì)新聞》采訪時(shí)認(rèn)為，奧克斯的市場占有率之所以能夠穩(wěn)步提升主要是由于其價(jià)格優(yōu)勢，“定位相對(duì)低端，因此在家電下鄉(xiāng)給企業(yè)帶來了巨大的機(jī)會(huì)。”
原本牢牢占據(jù)空調(diào)市場第四位的志高空調(diào)，如今不得不面對(duì)奧克斯的超越。有業(yè)內(nèi)人士認(rèn)為，志高的下滑主要緣于在變頻空調(diào)和家電下鄉(xiāng)這兩項(xiàng)重要戰(zhàn)略上節(jié)奏緩慢。
有數(shù)據(jù)顯示，變頻空調(diào)在一二級(jí)市場的占比呈現(xiàn)出階梯式的增長，10月份更是達(dá)到47%的歷史高位。
劉步塵稱，二線品牌主力企業(yè)包括奧克斯、志高、格蘭仕等，“但是總體來講他們的研發(fā)投入、技術(shù)水平和美的、格力等企業(yè)還有差距?！?br /> 奧維咨詢（AVC）的數(shù)據(jù)顯示，國產(chǎn)品牌的市場占有率達(dá)到了88.82%，而外資僅為11.18%。劉步塵告訴記者，兩年前內(nèi)外資的比例還是三七開，“外資空調(diào)很難再重新?lián)寠Z回中國的市場份額。現(xiàn)在外資品牌已經(jīng)慢慢被邊緣化，在生產(chǎn)上都有逐步退出的跡象，也出現(xiàn)了很多外資由中國企業(yè)代工的情況，未來將會(huì)由中國企業(yè)來主導(dǎo)市場?！?function(){document.domain=qq.com;var c=function(d){var e=this;e.body=document.body;e.title=d.title;e.width=d.width;e.height=d.height;e.src=d.src;e.layerbg;e.main;e.layerTitle;e.con;e.close;e.iframe;e.isDrag=false;e.isIE=document.all?true:false;e.getMX=function(a){return e.isIE?a.clientXMath.max(document.body.scrollLeft,document.documentElement.scrollLeft):a.pageX};e.getMY=function(a){return 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